A Day on the Water That Proved the Point
Not too long ago, I found myself in the Cayman Islands, basking in the sunshine and getting ready for a day of fishing. I had the good fortune to be out on the water with a highly successful local who owned the boat we were on. Now, we didn’t catch anything that day—which, as the old joke goes, is why they call it fishing and not catching—but the day was far from a loss. This boat owner was a fascinating character. He was immensely proud of his vessel, not because it was flashy or high-tech, but because it was simple. The boat’s minimalism was its greatest feature. Less complexity meant fewer things that could break, which meant less to fix and less to worry about.
As we pulled into the dock after a long day on the water, a friend of mine—who had actually arranged the entire experience—turned to me, surprised by something. He wondered aloud why the boat owner, with all his success, wasn’t living in one of those massive, waterfront mansions that lined the shore. You know the kind—the kind of homes that look like they fell right out of a luxury magazine, the ones that seem almost unattainable for the 99% of us just passing through.
I simply smiled and reminded my friend of a phrase that seems to ring true time and again: How you do one thing is how you do everything. It was almost as if the universe was listening in on our conversation, because not a second later, the boat owner grabbed a plastic water bottle and started rinsing salt spray off the boat’s windshield by hand. As he casually remarked, "I never need to worry about this windshield wiper breaking," my friend and I exchanged knowing glances and burst out laughing.
This wasn’t just about the boat—it was the same reason he used a bucket to scoop seawater onto the deck to clean it instead of relying on some “fancy” hose system. The simplicity of the boat mirrored his approach to life. Why complicate things? Less can be more. That single moment was a vivid, real-life demonstration of how deeply this principle runs. Whether it's the boat he owns or how he chooses to handle everyday tasks, this person embodied the idea that how you do the little things reveals a lot about how you approach the bigger ones.
Culture is in the Small Things
You can see this principle playing out not just in individuals but in the DNA of entire companies. Apple, for instance, was built on the vision and culture of Steve Jobs. His obsession with simplicity and design elegance became the cornerstone of the company’s identity. Think about it—when was the last time you had to read a manual to get an Apple product up and running? Even before the days when online help became the go-to resource, Apple had a reputation for creating products that were intuitive enough to use right out of the box.
This simplicity wasn’t just a customer-facing feature; it was baked into the very essence of how the company operated. When Apple opened its first stores, the guiding philosophy was clear: “How can we eliminate as many steps as possible, both for us and for the customer?” That culture of elegant design extended beyond the external product. It was reflected in the original Macintosh, where the signatures of the design team were etched inside the machine, forever memorialized in the very product they created. It’s a small but telling detail that reveals a lot about Apple's ethos: simplicity, elegance, and a relentless focus on detail, both inside and out.
Even now, long after Jobs’ passing, you can still see the remnants of this culture in every Apple product announcement. Watch any keynote presentation, and the same threads run through them: sleek design, seamless user experience, and the idea that technology should just work. What nearly killed Apple in the mid-'90s was leadership trying to change this fundamental culture after Jobs was fired in 1985. It was a company trying to be something it wasn’t, and it almost didn’t survive. When Jobs returned in 1997, he didn’t just bring new products to the table; he brought the company back to its roots, reinforcing the culture that had made it successful in the first place. Say what you will about Jobs’ management style, but he understood the importance of a consistent approach. The way Apple did one thing—simplicity and design—was how it approached everything.
Now take SpaceX, another company where this principle is alive and well. Why does the Falcon 9 rocket have the diameter it does? Is it the most efficient rocket design? Well, yes, but efficiency at SpaceX isn’t just about fuel consumption; it’s about cost and practicality. The rocket's dimensions were chosen not only for their aerodynamics but also to simplify ground transportation. If the rocket were any wider, special permits would be required to move it on highways, which would drive up costs and slow down production timelines. It's a small detail, but it reflects SpaceX’s broader philosophy: do more with less.
The same mindset applies to the company’s engineering, particularly with the Raptor engine. Each iteration of the engine has fewer parts, making it cheaper to build, easier to maintain, and less prone to failure. Why? Because SpaceX operates on the principle that reducing complexity in one area creates ripple effects across the whole system. Like Apple, SpaceX embodies the idea that how you do one thing is how you do everything. Whether it’s rocket design or cost management, the approach remains the same: keep it simple, efficient, and focused.
In both cases—Apple and SpaceX—the companies’ overarching philosophies bleed into everything they do. Their success isn’t just about the products they make, but about the consistent way they approach challenges and opportunities. It's not about taking shortcuts; it’s about recognizing that the small decisions reflect the larger ones. The way they handle the details—whether it's product design, transportation logistics, or simplifying a user experience—shapes the entire company’s direction.
Once again, how you do one thing is how you do everything.
How Tiny Changes Can Transform Your Life
So, how does this concept apply to you? It might sound abstract at first—after all, you’re not a company, and you might not be running multi-billion-dollar operations like Apple or SpaceX. But the core of this idea is deeply personal and highly applicable to everyday life. Understanding that how you do one thing is how you do everything means you can start to predict not just how others behave but also how you’ll respond to situations, big and small. It’s not just about being neat or messy, or how you handle money, or even about fitness. It’s about the patterns that show up across your entire life.
Okay, but again, how does this apply to you? The key takeaway here is that if you want to create big changes in your life, you don’t need to start by tackling the biggest challenges head-on. Instead, begin with small, manageable shifts in your behavior. Why? Because you’re essentially a neural engine, constantly programming yourself through repetition and habit.
Your brain doesn’t differentiate between the small and large actions you take; it just learns patterns. If you can find small, easy ways to “train” yourself—whether it's something as simple as making your bed every morning or spending five minutes reading something uplifting—you are strengthening the mental "muscles" that will later guide you through bigger challenges. It’s not so much about what you’re doing as it is about how you’re doing it. Over time, these small actions accumulate and start to “leak” into other areas of your life, leading to significant changes.
Think of it as programming your non-verbal, unconscious mind to work for you rather than against you. By training yourself in small ways, you’re setting the stage for your brain to make automatic choices that align with your goals. This isn’t just a theoretical idea; it’s something that cognitive psychology and behavioral science support. Your brain is wired to form habits and create neural pathways that reinforce certain behaviors. Once you strengthen those pathways through repeated small actions, they begin to influence your bigger decisions and behaviors—often without you even realizing it.
For instance, delay small satisfactions today, and soon you’ll naturally start to think in terms of the long game. When you take fewer shortcuts on simple tasks, you build the resilience and perseverance necessary to tackle harder tasks. This rewiring process is gradual, but it’s powerful because it shapes how you engage with the world around you.
This principle ties directly into cognitive theories like habit spillover and transfer of learning. Essentially, when you apply effort, focus, or discipline to one area of your life, those habits tend to spill over into other areas. If you start consistently applying care to how you organize your workspace, for instance, you’ll likely start seeing that same meticulousness in how you plan your day or manage your relationships. You’ve trained your brain to approach tasks with a certain mindset, and that mindset follows you into other situations.
Psychologist Albert Bandura’s concept of self-efficacy—your belief in your own ability to succeed—also comes into play. When you succeed at small tasks, you reinforce the belief that you’re capable, which then translates into the confidence to take on bigger challenges. It’s a feedback loop of positive reinforcement. The small wins lead to larger successes because they strengthen your belief in yourself. This is how the simple act of taking care of small details builds the capacity to handle complex, more significant challenges down the road.
In essence, this principle teaches you to view every action, no matter how small, as part of a larger training program for your mind. You’re building the mental architecture that will define how you approach life. From how you treat people, to how you work, to what you choose to consume (be it food or information)—it all programs you. You’re either reinforcing habits that serve your goals or ones that detract from them. And once you realize this, you can start to be more intentional about the small steps you take, knowing that they’re shaping much bigger outcomes in your life.
So, the next time you wonder whether it’s worth the effort to stay disciplined about a minor detail or a small habit, remember: those little things are the building blocks of everything else. How you do one thing is how you do everything.
Enjoyed reading this John. Thanks.